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Service Creators & Influencers

Creator & influencer
marketing (KOL/KOC).

We match your brand with the right creators, brief them, and run campaigns that get real reach and real content, across 小红书, TikTok and Instagram. Including the Chinese-Australian market most agencies can't reach. In English and Chinese.

Cost KOC campaigns can start with gifting plus a management fee; KOL posts run a few hundred to several thousand dollars each. Scoped to your budget.
Process Free session → creator shortlist by audience fit → briefs, contracts and approvals handled → reach, engagement and conversion tracking.
Proof Holiday XP: a creator travel program that sold through a Mt Buller ski package inside one season.

The right creator beats the biggest one

People trust people. A recommendation from a creator their audience already believes in does what an ad can't: it borrows trust you haven't earned yet. But the win is rarely the biggest name. It's the right one, a creator whose audience genuinely overlaps with your buyer, whose content feels like theirs, and whose recommendation reads as honest rather than paid.

That matching is the hard part, and it's where most influencer spend is wasted. We handle the whole process, from finding and vetting creators to briefs, contracts, content approval and tracking, so you get real reach and a library of authentic content, not a pile of posts nobody remembers. And on 小红书, where KOC word-of-mouth drives buying decisions, we work with Chinese creators natively.

What's included

Creator matching (KOL & KOC)

We shortlist creators by audience fit and real engagement, not follower count. A mix of KOLs for reach and KOCs for trust, vetted for past brand work and content quality before a dollar is spent.

Campaign management & briefs

Briefs, contracts, timelines, content approvals and payments, all handled. You approve the direction; we run the back-and-forth with creators so you don't have to.

Xiaohongshu (RED) & Chinese creators

Native Chinese-market creator campaigns for brands reaching Chinese-Australian buyers, paired with our dedicated WeChat & Xiaohongshu service when it makes sense.

UGC, whitelisting & tracking

The content creators make is an asset. We secure usage rights so you can reuse it in your own paid ads, and we track reach, engagement and conversions so you know what actually worked.

Proof: creator campaigns that moved product

Holiday XP, a travel brand, needed an aspirational Mt Buller ski package to convert inside a tight seasonal window. A cinematic hero film plus a creator travel program turned it into bookings, and the package sold through. Read the case.

T32 Dental opened with a pre-launch 小红书 build: five vetted creator experiences before the doors opened. The account became the clinic's front door, with bookings from launch week. Read the case, and see how creator content works within the rules on our dental and clinic marketing page.

How much does influencer marketing cost?

It depends on creator size and deliverables. KOC campaigns can start with product gifting plus a modest management fee; KOL campaigns carry per-post fees from a few hundred to several thousand dollars each. We scope a campaign to your budget after a free session and manage the whole thing, so you're not negotiating with creators one by one. For creator rates and agency fees in detail, see our influencer marketing cost guide and how to structure influencer commission deals. For how this fits a wider plan, see our guide to digital marketing budgets.

Deciding between big names and everyday creators? Our KOL vs KOC guide compares the two and covers how paid and gifted posts have to be disclosed. For creator visits to Sydney venues, see the Xiaohongshu store-visit guide.

Thinking about a creator campaign?

We'll do a free 30-minute session: which creators fit your brand, what a realistic campaign looks like, and how to measure it. No pitch deck, no obligation.

Book the free session →
FAQ Common questions

Questions we often get.

What is the difference between a KOL and a KOC?
A KOL (Key Opinion Leader) is a larger influencer with reach and authority, good for awareness. A KOC (Key Opinion Consumer) is a smaller, everyday creator whose recommendations feel like a friend's, which drives trust and conversions, especially on Xiaohongshu. Most campaigns work best with a mix: a few KOLs for reach and a wider layer of KOCs for authentic proof.
How do you choose the right creators?
We match on audience fit, not just follower count. We look at who their audience actually is, real engagement quality, past brand work, and whether their content style suits yours. A creator with 8,000 engaged, relevant followers usually beats one with 200,000 who don't buy.
Do you cover Xiaohongshu (RED) and Chinese creators?
Yes, this is a core strength. Our team works directly with Chinese-Australian KOLs and KOCs on Xiaohongshu and Douyin-style content, natively rather than through translation. If your brand wants to reach Chinese-Australian buyers, this is a market most agencies simply cannot service.
How much does influencer marketing cost in Australia?
It varies with creator size and deliverables. KOC campaigns can start with product gifting plus a modest management fee, while KOL campaigns carry per-post fees that range from a few hundred to several thousand dollars each. Most first campaigns pair two or three vetted creators, with usage rights secured so the content keeps working in your paid ads after the campaign ends. Riseo scopes a campaign to your budget and goals after a free session and manages the whole process, from shortlist and contracts to approvals and tracking, so you are not negotiating with creators one by one. As a reference, the Holiday XP creator travel program sold through a Mt Buller ski package inside one seasonal window.
Do you lock me into a contract?
No. Riseo runs month-to-month, and creator campaigns can also be scoped as one-off projects. We keep clients through results, not paperwork, and you keep everything we build.
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