Holiday XP runs affordable and premium holiday packages across Australia and overseas. With the Australian winter approaching, they wanted to push their Mt Buller skiing package, but they needed a campaign that actually moved bookings rather than one that simply showed pretty mountains. The brief was commercial from day one: fill the booking window, on a tight seasonal timeline.
Travel content is easy to make look beautiful and hard to make sell. Holiday XP needed bookings inside a short seasonal window, not just reach.
We built a focused plan around two assets that worked together: one to create desire, one to make it credible.
We scripted, shot and edited a cinematic hero video showcasing the scenery and the on-mountain skiing experience, designed to stop the scroll and sell the feeling of the trip.
We partnered with rednote creators who travelled to Mt Buller and documented the trip in a genuine, first-person voice, turning an aspirational package into something real people had actually done.
Throughout, we kept a tight loop with Holiday XP across script, shoot, edit and post-production, all to a single brief.
The Skiing in Mt Buller film generated meaningful social buzz and drove direct enquiries, and the campaign delivered on its commercial brief: the package sold through the booking window it was built to fill. The hero film also became a reusable brand asset Holiday XP could carry into future seasons.
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