Effective Date: 1 January 2025
Last Updated: 1 January 2025
DC Groups Pty Ltd (ABN pending) ("DC Groups", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website dcgroups.com.au and use our digital marketing services.
By accessing or using our website and services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our website or services.
1. Information We Collect
We may collect the following types of information:
Personal Information You Provide:
- Name, email address, phone number, and company name when you submit a contact form or enquiry
- Information provided in email correspondence
- Payment and billing information when engaging our services
Information Collected Automatically:
- IP address, browser type, operating system, and device information
- Pages visited, time spent on pages, and navigation paths
- Referring URLs and search terms
- Cookies and similar tracking technologies (see Section 5)
Information from Third Parties:
- Analytics data from Google Analytics, Google Ads, and Meta (Facebook) platforms
- Social media profile information when you interact with our social media accounts
2. How We Use Your Information
We use collected information for the following purposes:
- To respond to your enquiries and provide our digital marketing services
- To manage and optimise advertising campaigns on platforms including Google Ads, Meta Ads, and other advertising networks
- To analyse website traffic and user behaviour to improve our website and services
- To send marketing communications (with your consent)
- To comply with legal obligations and protect our rights
- To create and manage advertising audiences and retargeting campaigns on behalf of our clients
3. Google Ads and Advertising Services
As a digital marketing agency, DC Groups manages Google Ads campaigns and other paid advertising on behalf of our clients. In this capacity:
- We access and manage Google Ads accounts with authorised client credentials
- We use the Google Ads API to create, manage, and report on advertising campaigns
- Campaign data is used solely for the purpose of delivering and optimising advertising services for our clients
- We do not sell or share Google Ads account data with unauthorised third parties
- All advertising data handling complies with Google's API Terms of Service and data policies
4. How We Share Your Information
We do not sell your personal information. We may share your information with:
- Service Providers: Third-party platforms we use to deliver our services, including Google (Google Ads, Google Analytics), Meta (Facebook/Instagram Ads), and other advertising and analytics platforms
- Business Partners: Trusted partners who assist in operating our website and conducting our business, subject to confidentiality agreements
- Legal Requirements: When required by law, regulation, or legal process
5. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to:
- Ensure the website functions correctly
- Analyse website traffic and usage patterns via Google Analytics
- Support advertising and remarketing via Google Ads and Meta pixels
- Remember your preferences
You can control cookies through your browser settings. Disabling cookies may affect your experience on our website.
6. Data Security
We implement reasonable technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.
7. Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Contact form submissions are retained for up to 24 months unless you request earlier deletion.
8. Your Rights
Under the Australian Privacy Act 1988, you have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Opt out of marketing communications at any time
- Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)
9. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party site you visit.
10. Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this page periodically.
12. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:
DC Groups Pty Ltd
Email: hello@dcgroups.com.au
Website: dcgroups.com.au
Location: Melbourne, Australia