E3 Energy needed a digital partner who could rapidly build brand visibility, generate high-quality leads, and reach both English-speaking and Chinese-speaking homeowners across Melbourne, all before a federal battery rebate deadline on 1 May 2026.
DC Groups deployed a full-service digital strategy spanning paid media, organic social, SEO, and data intelligence, all coordinated through our proprietary Nexus DC Performance Intelligence Platform.
E3 Energy is a Melbourne-based solar and battery storage company specialising in premium products like FOX ESS and Sigenergy systems. Entering a competitive market dominated by established players, they faced three core challenges:
We architected a multi-campaign structure targeting both brand and category keywords:
Parallel English and Chinese lead gen campaigns on Facebook and Instagram:
Launched E3 Energy's Xiaohongshu from scratch:
All campaign data flowed through Nexus DC, enabling unified dashboards, real-time optimisation signals, automated weekly reporting, and bilingual campaign intelligence.
This wasn't a single-channel play. The results came from a genuinely integrated approach, bilingual creative strategy, platform-specific audience insights, continuous A/B testing, and Nexus DC tying it all together with real-time intelligence.
Every dollar was tracked, every decision was data-informed, and the client had full visibility at every step through our integrated Notion workspace with weekly data reports, keyword tracking, and lead lifecycle management.
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